Dieux du Stade - Making of Calendar 2011

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Directed by Max Guazzini

Images

Related

Come See Me in the Good Light

20257.2out of 10

To Kill a Tiger

20237.6out of 10

Harry Dean Stanton: Partly Fiction

20136.9out of 10

Fuck

20066.4out of 10

Night Will Fall

20147.6out of 10

Facing Ali

20097.3out of 10

Beyond the Mat

19997.3out of 10

The Curse of the Dragon

19937.2out of 10

Anna Nicole Smith: You Don't Know Me

20236.1out of 10

Counterpunch

20176.5out of 10

The Kid Stays in the Picture

20026.6out of 10

Bukowski: Born Into This

20036.8out of 10

Struggle: The Life and Lost Art of Szukalski

20187.5out of 10

Life Itself

20147.5out of 10

The Battered Bastards of Baseball

20147.4out of 10

Ex Libris: The New York Public Library

20176.4out of 10